The Quảng Ngãi Provincial People’s Committee has issued a plan to implement the Cultural Diplomacy Strategy through 2030, with a vision to 2045.
Quảng Ngãi province
The overall goal is to proactively strengthen international cultural integration and widely promote the province’s cultural and historical values, people, heritage, natural landscapes and signature products.
By 2030, Quảng Ngãi aims to raise awareness of foreign cultural affairs and integrate them into provincial development programs. The province will gradually establish its cultural brand through an integrated “Culture – Tourism – Trade – Investment” promotion model. It will also strengthen participation in international exchanges, festivals and exhibitions; standardize and digitize heritage data; improve the capacity of cultural affairs personnel; and expand connections with Quảng Ngãi communities overseas and international friends.
Specific targets for 2030 include completing at least one heritage nomination dossier for submission to UNESCO for consideration. The province also aims to develop two nationally recognized cultural industry brands in cultural tourism linked to the heritage economy, with strong competitiveness and international recognition, prioritizing the heritage areas of Lý Sơn, Măng Đen and Sa Huỳnh.
Quảng Ngãi will establish and regularly organize at least one major cultural, sports or tourism event with an international dimension and a distinctive provincial identity. It also aims to ensure that 100 per cent of selected special national relic sites, heritage sites, museums and prominent cultural destinations have digital introductions using modern technologies.
With a vision to 2045, foreign cultural affairs are expected to become a key driver in building Quảng Ngãi’s image as a culturally distinctive, friendly, dynamic, creative and internationally integrated locality. The province also seeks to develop a creative ecosystem connecting heritage, tourism, cultural industries and the digital economy.
To achieve these goals, the plan sets out six key groups of tasks and solutions: improving mechanisms and policies and strengthening coordination; developing human resources for foreign cultural affairs; innovating the promotion and communication of Quảng Ngãi’s cultural, sports and tourism brands; advancing science and technology, digital transformation and digital culture; expanding international exchanges and cooperation while developing a creative ecosystem; and promoting the role of overseas Vietnamese communities and international friends.
The Department of Culture, Sports and Tourism will serve as the lead agency, advising the PPC on implementation. Other departments and agencies will coordinate closely and incorporate foreign cultural affairs into their work programs and socio-economic development plans.
Funding will be sourced from the state budget, integrated national target programs, and other lawful sources of sponsorship and contributions, with social participation and resource mobilization encouraged.
Minh Thiện
